Cookie Policy

1. About This Policy

Superior Eco Group is a trading name of S E G YORKSHIRE LTD, registered in England and Wales under company number 17180408.

This Cookie Policy should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies can help websites operate correctly, remember preferences, understand how visitors use a website and measure the effectiveness of advertising.

Some cookies are necessary for our website to function, while optional cookies will only be used where the required consent has been provided.

3. How We Use Cookies

We may use cookies and similar technologies to:

• Ensure our website functions correctly
• Maintain website security
• Remember your preferences
• Understand how visitors use our website
• Measure website traffic and performance
• Improve our website and services
• Understand how visitors reached our website
• Measure advertising performance
• Support relevant online advertising where applicable

4. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are required for our website to operate correctly. They may support website security, cookie preferences, forms and other essential functionality.

Strictly necessary cookies do not generally require your consent.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website and may provide information about pages visited, how visitors reached the website, website performance, devices and browsers.

Where required, these cookies will only be used after you have provided consent.

Functionality Cookies

These cookies can remember choices or preferences to provide a more convenient website experience.

Advertising and Marketing Cookies

Advertising technologies may be used to measure the performance of our advertising campaigns and understand whether someone visited our website after viewing or clicking an advertisement.

Where required, advertising and marketing cookies will only be activated after you have provided consent.

5. Third-Party Cookies

Some cookies may be provided by third-party services used by our website. These may include services relating to:

• Website analytics
• Online advertising
• Website hosting
• Embedded content
• Maps and videos
• Social media
• Website security
• Contact forms and website functionality

6. Google Services

We may use Google services to understand website performance and measure the effectiveness of our advertising.

Depending on the services enabled, these may include Google Analytics and Google Ads.

Where these services use non-essential cookies or similar technologies, they will only be activated after the required consent has been provided.

7. Social Media and Advertising

We may use social media and advertising platforms, including Facebook and Instagram, to promote Superior Eco Group and measure advertising performance.

If advertising pixels or similar tracking technologies are used, they will only be activated where the required consent has been provided.

8. Managing Your Cookie Preferences

When you first visit our website, you may be presented with a cookie consent banner.

Where applicable, this allows you to:

• Accept optional cookies
• Reject optional cookies
• Choose which categories of cookies you wish to allow

You can change or withdraw your consent through the cookie preference controls available on our website.

9. Browser Settings

Most internet browsers allow you to control cookies through their settings. You may be able to view, delete or block cookies and configure your browser to notify you when cookies are being set.

Blocking strictly necessary cookies may affect the functionality of our website.

10. How Long Cookies Are Stored

Session cookies are temporary and are generally deleted when you close your browser.

Persistent cookies can remain on your device for a specified period or until you manually delete them.

The duration of individual cookies depends on their purpose and the service providing them.

11. Personal Information

Some information collected through cookies and similar technologies may constitute personal information under UK data protection law.

Where this applies, the information will be processed in accordance with our Privacy Policy.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, advertising services, business practices or applicable legal requirements.